What sells in underwear stores: Analysis of hot topics and trends on the Internet in the past 10 days
As consumer demands continue to change, popular items in the underwear market are also changing rapidly. This article will combine the hot search data of the entire Internet in the past 10 days to analyze the best-selling categories, consumer preferences and market trends of current underwear stores for you, and help merchants select products accurately.
1. Top 5 hot searches in underwear category in the past 10 days
| Ranking | Category name | Hot search index | core selling point |
|---|---|---|---|
| 1 | Seamless underwear | 987,000 | Comfortable, no marks, breathable in summer |
| 2 | sports bra | 852,000 | High-strength support, moisture absorption and quick drying |
| 3 | lace sexy suit | 764,000 | Strong sense of design, gift for couples |
| 4 | nursing bra | 621,000 | Convenient opening and closing, pure cotton material |
| 5 | ice silk underwear | 589,000 | Cool fabric, antibacterial and anti-odor |
2. Analysis of consumer purchasing motivations
According to e-commerce platform review data and social media discussions, current underwear consumption mainly exhibits the following characteristics:
1.Functional requirements take priority: 72% of consumers mentioned "comfort" and "breathability" as their first considerations
2.Scenario purchase: Sports and fitness (34%), workplace commuting (28%), and home leisure (22%) have become the three major scenarios
3.The economic impact of appearance: 65% of consumers aged 18-25 will pay a premium for design
3. Forecast of potential hot-selling items in 2023 summer
| Category | price range | Popular elements | target customer group |
|---|---|---|---|
| Cool modal underwear | 89-159 yuan | Thermoregulation Technology | Women aged 25-40 |
| Detachable shoulder strap for beautiful back style | 69-129 yuan | 6 ways to wear it | Women aged 18-30 |
| Men's ice silk boxer briefs | 39-89 yuan | 3D cutting | Men of all ages |
4. Marketing strategy suggestions
1.Combination sales strategy: Discount on the three-piece set of underwear + underwear + socks, with the unit price increased by 40%
2.Scenario display: Displayed by sports/home/workplace to enhance the sense of immersion
3.social media planting: Focus on Xiaohongshu's "underwear review" topic, and the conversion rate increased by 2.3 times
5. Things to note when selecting products in the supply chain
1. Give priority to those who haveOeko-Tex certificationSupplier of environmentally friendly fabrics
2. Keep basic styles and design styles6:4inventory ratio
3. Summer colors start withMint green, haze blue, nude pinkFor mainstream colors
From the above data analysis, it can be seen that the current underwear market is developing in three major directions: "functional specialization", "scene segmentation" and "rejuvenation of design". Merchants should promptly pay attention to the trends of new Internet celebrity brands on Douyin, Xiaohongshu and other platforms, and at the same time maintain a stable supply of basic models in order to gain a head start in the competition.
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