How about braised chicken and rice? Analysis of hot topics and hot content on the entire network in the past 10 days
Braised chicken and rice, as one of the "Big Three" of national fast food, has recently become a hot topic on social platforms again. This article combines search data, social platform discussions and consumer feedback from the entire Internet in the past 10 days (as of 2024) to conduct a structured analysis from dimensions such as taste, price, and healthiness.
1. Popularity trends across the entire network
| platform | Amount of related topics | Hot search highest ranking | core keywords |
|---|---|---|---|
| 128,000 | TOP15 | #黄 Braised Chicken Rice Price Increase#, #黄 Braised Chicken Is It Healthy# | |
| Tik Tok | 630 million plays | Top 3 in the same city list | Homemade Braised Chicken and Braised Chicken Reviews |
| little red book | 34,000 notes | Food weekly list TOP10 | Low-calorie braised chicken and sauce recipe |
2. Consumer evaluation data
| Dimensions | Positive rating | The focus of bad reviews | Typical comments |
|---|---|---|---|
| taste | 82% | The sauce is too salty/meaty | "The bibimbap in the soup is great, but some stores have a strong MSG taste" |
| price | 64% | Over 30 yuan in first-tier cities | "From 15 yuan to 25 yuan, the price/performance ratio decreases" |
| health | 71% | Takeaway delivery problem | "Dine-in is good, but takeout often spills soup" |
3. Nutrition and Health Controversies
Dietitian @李凯康 initiated a poll on Weibo and showed:
| Options | Voting share | Professional advice |
|---|---|---|
| High sodium foods | 68% | Sodium content in a single serving ≈ 80% of daily recommended amount |
| protein source | 52% | Prefer chicken legs, skinless and healthier |
| carb bomb | 47% | It is recommended to halve the rice and serve it with vegetables |
4. Comparison of regional differences
| City | average unit price | Feature improvements | Popular combinations |
|---|---|---|---|
| Beijing | 28 yuan | Add fungus/wide powder | arctic soda |
| Chengdu | 22 yuan | Spicy type | kimchi + rice |
| Guangzhou | 25 yuan | Herbal soup base | Regular soup set |
5. New consumption trends
1.Prepared dish shock: E-commerce platform data shows that sales of braised chicken prepared dishes increased by 130% year-on-year, but taste evaluations are polarized.
2.Health transformation: Xiaohongshu# Low-Calorie Braised Chicken# tutorial collection has exceeded 100,000, mainly using sugar substitutes and coconut oil to replace traditional ingredients
3.Brand upgrade war: Leading brands such as Yang Mingyu have begun to launch services such as "customizable spiciness" and "free mushroom addition"
Summarize:Braised chicken and rice still occupies an important position in the fast food market as "quick and delicious", but price sensitivity (67% of consumers said they would "eat less if the price increases") and health needs (89% pay attention to nutrition labels) are becoming key factors affecting consumption decisions. Merchants are advised to maintain flavor while optimizing supply chain costs and provide transparent nutritional information.
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