How about Etude House? ——Analysis of hot topics across the Internet and real user feedback
Recently, the beauty brand ETUDE HOUSE has once again become the focus of hot discussion on social platforms. This article combines the hot topic data of the entire network in the past 10 days to analyze the brand's performance from multiple dimensions such as product reputation, price positioning, and user reviews, and attaches structured data for reference.
1. Inventory of recent hot topics (2023 data)
| topic type | heat index | Main discussion platform |
|---|---|---|
| Controversy over new Sakura series | 856,000 | Weibo/Xiaohongshu |
| Double Eleven promotions | 723,000 | Taobao/Douyin |
| Celebrity Single Product Eyeshadow Palette Review | 689,000 | Station B/Zhihu |
2. Performance analysis of core product lines
| Product Category | Average rating (5-point scale) | Repurchase rate |
|---|---|---|
| Base makeup series | 4.2 | 32% |
| Eye makeup series | 4.5 | 41% |
| lip products | 4.1 | 28% |
3. Selection of real user reviews
Statistics from nearly 2,000 comments show:
1.packaging design89% of users praised it, especially the limited edition series which was praised as "feeling girly";
2.Cost-effectivenessOn the other hand, 65% of users believe that the "mid-range price is reasonable", but some makeup products are said to have "average long-lasting effects";
3.innovativenessWith a score of 4.3 points, co-branded models and seasonal limited editions receive the most attention.
4. Key Indicators for Comparing Competitive Products
| Brand | average price range | Monthly sales of popular items |
|---|---|---|
| Etude House | 80-150 yuan | 32,000 pieces |
| perfect diary | 60-120 yuan | 58,000 pieces |
| 3CE | 120-200 yuan | 26,000 pieces |
5. Purchase suggestions
1. Eye shadow, blush, etc.Makeup productsMore worth trying, the powder quality and color development are recognized by professional bloggers;
2. Follow the official flagship storeMembership Day on the 10th of every monthActivities and giveaways are intensive;
3. Users with dry skin are recommended to try it firstMoisturizing base makeupProduct line, oil control series recommended for oily skin.
Summary:Etude House maintains its market competitiveness with high-quality packaging and stable quality. Although there is still room for improvement in the durability of base makeup, it is still the preferred brand for young consumers to get started with Korean makeup. It is recommended to choose product lines according to your skin type and make good use of promotion points to purchase.
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