What industry does selling toys belong to?
In recent years, the toy industry, as an important part of the consumer goods market, has maintained steady growth. With the development of technology and the diversification of consumer needs, the toy industry is also constantly evolving. So, what industry does selling toys belong to? This article will conduct a detailed analysis from industry classification, market trends, popular products, etc., and attach hot topics and hot content in the past 10 days.
1. Industry classification of selling toys
Selling toys mainly belongs toretail industry, specific subdivisions can be classified asToy and entertainment retail. According to the National Economic Industry Classification issued by the National Bureau of Statistics, toy sales fall into the following categories:
| Industry classification | code | Description |
|---|---|---|
| retail industry | 52 | Mainly includes retail sales of various commodities |
| Retail sales of toys, animation and entertainment supplies | 5245 | Specializing in selling toys, animation derivatives and amusement equipment |
In addition, the toy industry also involvesManufacturing(toy production),e-commerce(online sales) andCultural and creative industries(IP derivatives development) and many other fields.
2. Hot topics in the toy industry in the past 10 days
Through the analysis of the entire network data, the following are the hot topics and hot content in the toy industry in the past 10 days:
| hot topics | heat index | Main discussion content |
|---|---|---|
| New regulations on blind box toys supervision | ★★★★★ | The State Administration for Market Regulation issues new regulations on blind box sales to limit excessive marketing |
| The rise of AI interactive toys | ★★★★☆ | Artificial intelligence technology is integrated into toys, such as intelligent conversation robots |
| Classic IP toys return | ★★★☆☆ | Classic IPs such as Ultraman and Pokémon launch new series of toys |
| Environmentally friendly toys are popular | ★★★☆☆ | Toys made of biodegradable materials have become a new choice for parents |
3. Market trends in the toy industry
1.Online sales proportion increased: With the popularity of e-commerce platforms, more and more consumers choose to buy toys online, especially the live streaming model, which has promoted the growth of toy sales.
2.Intelligence and technology: The application of AI, AR and other technologies makes toys more interactive. Products such as programmed robots and AR puzzles are welcomed by the market.
3.IP derivatives are booming: Toys licensed from film and television and animation IPs (such as Disney and Marvel series) continue to sell well and have become an important growth point for the industry.
4.Increased demand for environmental protection and safety: Parents have higher requirements for the safety of toy materials, and the market share of environmentally friendly toys is gradually expanding.
4. Analysis of popular toy products
The following are the types of toys with high sales volume on the market recently and their characteristics:
| Toy type | Representative products | target group |
|---|---|---|
| blind box toys | Bubble Mart Series | Teenagers and collectors |
| smart toys | Programming robots | children, educational institutions |
| IP derivatives | ultraman model | Children, animation fans |
| Environmentally friendly toys | wooden puzzle | Infants, Environmentalists |
5. Summary
Selling toys belongs toretail industryThe toys and entertainment products segment in the industry is closely related to manufacturing, e-commerce and cultural and creative industries. Currently, the toy industry is developing in the direction of intelligence, IP and environmental protection, with huge market potential. Merchants need to pay close attention to policy changes and consumer demand to seize industry opportunities.
By analyzing the hot topics in the past 10 days, it can be seen that blind box supervision, AI toys and classic IP are the directions that receive the most attention at present. In the future, the toy industry will continue to rely on technological innovation and cultural empowerment to bring more interesting products to consumers.
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