How much does breakfast cost at McDonald's? Breakfast prices that are hotly debated on the Internet are revealed
In the past 10 days, McDonald's breakfast prices have become a hot topic on social platforms and search engines. Many netizens are discussing issues such as "Is McDonald's breakfast expensive?" and "Which set meal is the most cost-effective?" This article will use structured data to provide you with a comprehensive analysis of McDonald's breakfast pricing strategy, and attach relevant content that is hotly discussed across the Internet.
1. McDonald’s breakfast core item price list
| Product name | Single product price (yuan) | Package price (yuan) |
|---|---|---|
| Full score for custard egg oatmeal | 12.5 | 18(including drinks) |
| Full marks for pork tenderloin, egg and wheat | 15 | 21.5 (including drinks) |
| Full marks for bacon, eggs and wheat | 14 | 20(including drinks) |
| Big crispy chicken steak full score | 16 | 23(including drinks) |
| Hot pancake set | - | 22(including drinks) |
2. Comparison of regional price differences
| City | Pork fillet and egg set meal (yuan) | Custard egg set (yuan) |
|---|---|---|
| Beijing | 21.5 | 18 |
| Shanghai | 21.5 | 18 |
| Guangzhou | 20.5 | 17.5 |
| Chengdu | 20 | 17 |
| Wuhan | 20 | 17 |
Judging from the data, prices in first-tier cities are generally 1-2 yuan higher than in second-tier cities, and the regional pricing strategy is obvious.
3. Hot topics of discussion among netizens
1.Cost-effectiveness battle: Some netizens believe that "McDonald's breakfast is more expensive than roadside stalls but the quality is guaranteed", and some users complained that "it is better to eat brunch at the same price".
2.New product discussion popularity: The newly launched "Chicken Bacon Potato Morning Pie" (9 yuan a la carte) has become a hot topic recently, and the related Weibo topic has been read more than 12 million times.
3.Breakfast card discount: Many users shared that they can enjoy a 40% discount by using the "Breakfast Monthly Card". The custard egg set originally priced at 18 yuan is only 10.8 yuan after discount, which has become a money-saving tip.
4. Horizontal comparison of popular breakfast prices across the entire network
| brand | cheapest package | The most expensive package | average price |
|---|---|---|---|
| McDonald's | 17 yuan | 23 yuan | 20 yuan |
| KFC | 15 yuan | 25 yuan | 20 yuan |
| Starbucks | 28 yuan | 45 yuan | 36 yuan |
| convenience store | 8 yuan | 15 yuan | 11 yuan |
5. Analysis of consumer purchasing behavior
According to social media data in the past 10 days:
1.Purchase time distribution: 70% of consumers buy breakfast between 7:30-9:00, of which 8:00-8:30 is the peak period.
2.Popular combination ranking:
① Full marks for pork tenderloin, egg and wheat + coffee (accounting for 32%)
② Custard Egg Oatmeal full score + soy milk (accounting for 28%)
③ Hot pancake set meal (accounting for 19%)
3.Payment method preference: Mobile payment accounts for 87%, of which Alipay has the highest usage rate (52%).
6. Expert opinions
Catering industry analyst Zhang Ming said: "McDonald's breakfast pricing adoptsdifferentiation strategy, not only maintains a high-end image, but also attracts price-sensitive consumers through preferential activities. The recent price increase of 0.5-1 yuan is due to the increase in raw material costs, but it still remains competitive compared with other fast food brands. "
7. Tips for saving money
1. New users using McDonald’s APP can receive itfree coffee coupon
2. Some products on Member’s Day every WednesdaySecond half price
3. Purchase breakfast card to enjoy40% off(Limited to designated packages)
4. Place an order before 10:30 am to participateLimited time offerActivity
From the above structured data analysis, it can be seen that McDonald's breakfast price is at an upper-middle level in the fast food industry, but the actual price paid through various preferential activities can be reduced by about 30%. Recent discussions among netizens have mainly focused on cost performance and new product experience. Consumers are advised to choose appropriate purchase methods and package combinations based on personal needs.
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