How about Holike Company? ——In-depth analysis of its market performance and user evaluation
As a well-known brand in the domestic customized home furnishing industry, how has Holike performed in the market competition in recent years? This article will provide you with a comprehensive analysis from the dimensions of financial data, product reputation, industry trends, etc., combined with hot topics across the Internet in the past 10 days.
1. Financial data performance (latest in 2023)
| index | numerical value | Year-on-year change |
|---|---|---|
| Revenue scale | 2.94 billion yuan | +5.2% |
| net profit | 280 million yuan | -12.7% |
| Gross profit margin | 35.1% | -1.8pct |
| R&D investment | 120 million yuan | +18.3% |
It can be seen from the data that Holike faces the common industry challenge of increasing revenue without increasing profits, but its R&D investment continues to increase, reflecting its strategic direction of product upgrades.
2. Consumer evaluation keyword analysis
| Evaluation dimension | Proportion of positive reviews | Proportion of negative reviews | Hot word cloud |
|---|---|---|---|
| Design ability | 78% | twenty two% | Stylish/high space utilization/personalized |
| Installation services | 65% | 35% | Slow response/rough details |
| Environmental performance | 91% | 9% | No formaldehyde addition/test report |
It is worth noting that in the past 10 days, the number of discussions on social media about "delivery delays of customized home furnishings" has increased by 37% year-on-year, and construction period issues accounted for 41% of the complaints related to Holike.
3. Relevance of industry hot events
1.Smart manufacturing upgrade: On July 15, the Ministry of Industry and Information Technology released the "Action Plan for the High-Quality Development of the Home Furnishing Industry", and the information about the start-up of the 4.0 smart factory in Holike's Hubei base was reported by the official media.
2.Green consumption trends：Xiaohongshu#environmentally friendly home topic has increased by 21,000 pieces of content in the past 7 days, and Holike’s “original board” patented technology has been mentioned many times
3.Price war risk: Leading brands have increased their promotion efforts. Tmall data shows that the unit price per square meter of customized wardrobes has dropped by 15% year-on-year, and the industry’s gross profit is under pressure.
4. Expert opinions
Zhang Liming, secretary-general of the China Home Furnishing Association, pointed out: "The customization industry is shifting from scale competition to quality competition. Holike has an obvious first-mover advantage in environmental protection technology, but we need to be wary of the risk that the service chain cannot keep up." Securities analyst Wang Wei believes: "Orders for finely decorated houses from real estate companies rebounded in the second quarter, and the ToB business may become a new growth point."
Summary suggestions:
For consumers, Holike is competitive in product design and environmental performance, but it is recommended to: 1. Clarify the delivery terms when signing the contract; 2. Request original plate testing; 3. Pay attention to factory-operated store promotions. For investors, they need to pay attention to the effectiveness of its channel reform and the expansion of its integrated business.
(Note: The data collection period for this article is July 10-20, 2023, covering public information sources such as e-commerce platforms, social media, and financial databases)
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